My entrepreneurial friend is starting a small marketing firm to help local businesses get their name out. Last night we hung out and he wanted my help with choosing a name. He wants something that is professional but interesting, and hints at their mission of providing success for their clients. Here are my pitches in our brainstorming session:
Me: MountainVantage…PeakLight… GreenVoyage… AzureGroup
Friend: You can’t just put any two words together. Those are nonsense. Also we’re in the Midwest. We don’t even have mountains or oceans here.
Me: That is beside the point. And of course I can, that’s how all names happen. We’re just brainstorming here!
Friend: Fine, continue.
Me: CraniumPoint… WindowsPoint, PowerPoint, Excel –
Friend: You’re naming Microsoft products now.
Me: I need you to stop interrupting my creative process. OpenDoor, CurtainTassle… TableTop..
Friend: Now you’re just naming things you see.
Me: I’ve got it.
Friend: You are fired.